Featured Entrepreneur: RetroMan Jon Merritt


September, 2011:
Jon W. Merritt. AKA “Retroman”
                                   
  1. What made you want to do business in selling old TV and radio equipment?

Ans: This stems from two areas primarily.  My father was an engineer in the tube, and later the integrated circuit, or IC business.  As I young man I was fascinated by his work at Westinghouse, Sylvania and others.  At the time I didn’t fully understand it but I’ve always had a fascination for all types of technology.
I’ve always had a great interest in antique and vintage things. My grandparents had three houses filled with antiques and vintage things.  Not only did I enjoy them, I was always very impressed that they continued to work up until the day they were auctioned off.  And I suspect that many of these things are still enjoying continued use today.
As both a hobby and now as a business I’ve embraced all types and levels of technology, also a wide variety of antique/vintage and old things. I simply find it very enjoyable and fascinating! 
I try to not limit my horizons with regard to vintage technologies or vintage “anything”.  There are too many good reasons to preserve, restore and continue to use, promote, sell and trade in the “vintage/antique” arena. 

  1. How successful have you been?
Ans:  At this time I would say that I consider my success to be very promising.  With the tools I have at hand and the ability to apply myself in an entrepreneurial setting, I see a bright future, with limitless potential and opportunity.  So I would say very successful.

  1. Have you ever thought of selling your inventory at Amateur Radio Operator festivals?
Ans: This is something that I hope to do in the future.  For the time being I am concentrating on developing and expanding several opportunities for business online. I have been this doing for several years now.  I certainly would not rule this out. 
With continued support through the L.I.T.E program I hope to be able to capitalize on this and other community based selling opportunities.

  1. What other things do you sell?
Ans: My selling stems from wanting initially to clean out/thin out some of my personal belongings and collections.
I sell vintage cameras both still and video, (a great number of high end professional, or (prosumer – professional/consumer offerings.)
Sports collectibles: Autographed memorabilia.
Vintage high-end audio systems and separates. Antique Audio/Radios.
Vintage vinyl LP’s specializing in Picture Disks and highly collectible vinyl offerings of all types.
Classic toys. Comics & Music Memorabilia 
I also have a great selection of Assistive technology that is either new or gently used, especially power wheelchairs and sports related wheelchairs.
I urge those reading this to contact me at: 1959Retroman@gmail.com for more offerings and information. Or check out my EBay site by searching my EBay id: Somethingyouwant99.  Those looking for something specific please feel free contact me.  If I don’t have it, I’m great at finding it.

  1. How long have you been in business?
Ans: I’ve been buying and selling all of my life as a hobby but most recently in this venue/vein, as a more serious business venture, about 3 years. 

  1. How long do you wish to continue in this line of work?
Ans: My long-term plan is to continue for the rest of my viable working career, however long that may be. If it should lose its “fun” factor or, become an negative thing… too much like “work” then I will hang it up. I don’t really see that happening though.  

  1. How profitable has your business been?
Ans: As many will attest to, being entrepreneurs, myself included, I realize that the initial start up phase of my business I may not show a profit for a while. With that in mind I plan on rolling any profits I make back into the business to help grow and establish myself through the early phases of operation.  For the time being building and establishing the business, I’m sure, will pay off with stronger profits in the future.    

  1. What does the field of competition present to you?
Ans: With TV shows like “Storage Wars”, “American Restoration” and others, (these shows were the driving force in my wanting to establish myself) in this business. I truly believe that as much competition that is presently out there there’s just as much opportunity.  I’m confident that I will be able to develop a comfortable “niche” for my business. Competition only reminds me that I have to offer a better more competitive product to get and keep customers. I’m all too happy to go “above and beyond” my competitors to make sure my customers are satisfied and happy.  A happy customer is a repeat customer.   

  1. What kind of people buy what you sell?
Ans: All types of people:  From vintage audio enthusiasts, to those looking for an honest deal on quality goods. I want people to know that I believe in the “viability” of vintage items and that the fact that something that might not be “new”, can actually [have] an advantage.  If I’m offering a 30, 40, 50 year old, or older item this only attests to the fact that it’s still around and working!
What was “quality” then still is “quality” now.  Design and style are less present in today’s goods, which is why I believe people who value design, style and quality will always return to the vintage goods market.

  1. How hard do you have to look for customers?
Ans: Finding and building a customer base will always be an ongoing process. Doing most of my business online I count on “positive” feedback to help bring in more customers.  Also I count on more traditional means, like word of mouth etc.  Any assistance in this area, of course, is always welcomed.  

  1. How much do you put into advertising?
Ans: At present, not too much.  As a former advertising sales person I realize the delicate nature of purchasing the right advertising in the right place, maximizing the dollar spent vs. business earned. 
Purchasing more traditional media advertising like, print and radio may be better spent in the newer forms of media. For example, a more targeted focus available through online advertising.  As my business grows advertising and marketing will become a functional piece of growing my business. Of course any free exposure at this time would be greatly appreciated. 

  1. How much business would you like and expect in response to this interview?
Ans: Any business generated as a result of this interview would be greatly appreciated.  I urge those out there reading this to “give me a try”. You’ve got nothing to lose and a lot to gain.  I’ll make sure your experience with me is a positive one; I give you my word on that.

  1. What else would you like to let people know about your business?
Ans: These days “being green”, “creative reuse”, and getting the “most” for your money are enjoying renewed popularity, (As always, and with the current economic conditions when did getting the “most for you money” ever lose popularity?); And if you value honest business ethics, and a fair deal, then stop on “buy”. Pun intended!

  1. Where can people reach you if they are interested in your merchandise?
Ans: I can be reached via e-mail @ 1959Retroman@gmail.com. Or, you can view the current items I have for sale on my EBay page. Look up my EBay seller ID: Somethingyouwant99. 
To speak with me, or to check out additional items for sale please call my voicemail @ 716-240-5453. I’ll be sure to get back to you promptly.
In addition, if you have any items that you are considering selling I urge you to contact me as well.  I’m always looking for special items that you might have. 
Many thanks to Lee, and the staff at EEOA for this wonderful opportunity. 
Please take a moment to look into the offerings of the other “Exceptional Entrepreneurs’” featured here. 
Take my word… You won’t regret the pleasant experience you’ll have dealing with me, or my friends. We’ll be sure to provide you with a great value, and a great experience!